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MOMENTOUS MONDAYS: INFLUENTIAL ARTISTS OF ALL TIME – WEEK 95: BEYONCÉ

Not too long ago, the Dove Award nominations released. For those of you familiar with Christian music, and for those who have read our site since the inception back in 2014; I’m sure you’ll all believe me when I say that throughout the past few years, both myself and my brother Jon have always eagerly anticipated the Dove Award nominations every year. We’ve even written predictions for these awards on this site here, here and here (2017, 2018 and 2019); as well as our analysis of winners and nominations here and here (both 2014). But for those of you who are unfamiliar with the Dove Awards though, let’s just say that it’s like the Christian version of the Grammy Awards. It’s probably the most prestigious award show in the history of CCM music. And being that Jon and myself basically grew up solely on Christian music, the time of the year when nominations of the Dove Awards roll around is always nostalgic and sentimental to us. Even though of late, we have mostly read the nominations and shrugged our shoulders and rolled our eyes and written our own fantasy ‘fake’ lists. And it’s just because over the past few years The Dove Awards’ nominations have been somewhat spot on but somewhat off the mark at the same time. Yet… guess what? We always come back to these lists, and we always are eager to see the same things over and over and over again. And I reckon it’s what most of us (lovers of mainstream music as well!) do anyways, in a broader sense. We see these award shows nominate the same people year after year after year; and we’re still a sucker to watch them. And the Dove Awards nominations this year actually was a catalyst for me to ask the question… of why is that so? Why do we watch awards shows even when we know what’s going to happen? I’ve been thinking about how ingrained we all are in our likes and dislikes, even though we sometimes are indifferent to them as well. And it seems to me that with award shows with the biggest celebrities, we latch onto these events and spectacles like church services, and we hang onto the words of our biggest idols like they’re God. We elevate our role models like they’re perfect, and even if we know that award shows are like a popularity contest and that the nominations may not reflect in totality if these actors or musicians or artists actually have any talent or even have anything worthwhile to say; we’ve fallen into the trap that they’re still the best thing the world has to offer. And it’s because… I don’t know, actually. We love living vicariously and vivaciously through people, and it’s easier to be persuaded and encouraged to love someone who is popular and has nothing much to say than to be really invested in someone influential with something to say. If you think about most of these 100 artists we’ve written about in this blog series, from artists like Keith Urban, Pentatonix, Skillet, Jason Gray and Carly Rae Jepsen, to John Mayer, Carrie Underwood, Owl City, Train and Hanson… is it likely or probable that the majority of them would be present as a nominee, presenter or performer at a major awards show like the Grammys or The American Music Awards or The Billboard Music Awards or The MTV Video Music Awards? Yes? No? Yeah, I reckon it’s probably not. And that’s not a reflection on the talent and prowess of the artists in question I’ve blogged about… it’s just the way the music industry is these days. Popular artists sell and influential artists do not.

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