Provident Label Group
Release Date: July 10th 2020
Reviewed by: Joshua Andre
Aside from well-respected rapper Lecrae, I reckon probably the most impactful and inspirational rapper in the CCM industry would be KB. Born Kevin Burgess, KB has taken the world by storm ever since his debut album Weight And Glory in 2012 on Reach Records. Since that time, KB has dropped 2 more albums (Today We Rebel and Tomorrow We Live), while a 4th project is due to release in 2020. And while I myself haven’t actively followed his music career like how I have with Lecrae’s discography, that doesn’t discount the fact that KB’s tracks are nonetheless still passionate and poignant and impacting. Personally I haven’t had much experience as a rap listener (even with Lecrae’s music, it’s a song here and a song there, and not ‘let’s sit and chew on a full album in one sitting!’), yet KB’s unexpected move from Reach Records to Provident Label Group early on this year certainly piqued my interest. As has the brand new single “Armies” (which you can read the review here!). Perhaps this year is the year that I will branch out into listening to more and more rap (as even this year, I’ve listened to rap artists like Lecrae, NF, Social Club Misfits and others more and more!); yet for those who aren’t familiar with KB’s discography, “Armies” is a great place to start! So now that we’ve heard the song and we all love it to pieces, let’s dive into the next single from KB, shall we? What is “10K” all about?
With the song paying homage to Matt Redman’s hit worship song “10 000 Reasons (Bless The Lord)” in that song lyrics are used with permission, as in taken verbatim; we are introduced fairly early on to a musically eclectic and diverse atmosphere. Sure, there’s rap here by KB, yet there’s also some brief ‘singing’ in the chorus and a heavy gospel choir added in as well. For the untrained ear and eye, perhaps you could say that KB is expanding into multiple genres at once? I’d say so…and perhaps this is due to the rapper changing labels and altering his musical approach because of directions from the new label. But whatever the case, this track is still intense and encouraging, and I myself have enjoyed it. But for the rap purists out there, “10K” won’t be your cup of tea. There’s more than one genre encompassed here, and that’s what I reckon will floor people and put them in a loop. Yet a deeper listen is indeed needed in my opinion, as KB gifts us probably one of the most vulnerable and honest songs of the year. Emphatically relaying to us that there’s more than 10 000 reasons to praise God, and more than 10 000 reasons to give our Saviour and our Father the glory and honour and praise; “10K” is a no-nonsense, no-holds-barred, impressive new single from an artist who is quickly becoming more and more popular by the day. And in this time of COVID-19 still raging on, where everyone’s spirits are low; “10K” along with “Armies” is sure to encourage and inspire us, as I am blessed to hear about how many reasons we need God, that ‘…I got a God, don’t change with the season, ten thou’ reasons I can believe in, God so good, say less I’m breathin’, oh, ten thou’, ten thou’, I’ma believe ’em all…’.
RIYL: Trip Lee, Steven Malcolm, Derek Minor, Lecrae, Andy Mineo, KJ 52