Longevity is hard to come by, especially in music. I dunno if you’ve seen a pattern, but what I’ve seen is this- for an average career in music, you’d get pretty much a decade. A decade of radio hits, of albums that hit a niche market…mind you, it’d be less if you’re only ‘ok’ and then if you’re competing in a digital space and medium where there’s heightened competition, or more if you’re really, really good and your music actually speaks for itself. And in the context of Australia, artists have either come and gone, or they’ve stayed for quite some time, delivering great songs to people over the years. And usually it’s pretty hard to know from the get-go if this artist is going to make it big or not. Nevertheless, even though as a whole, Australian artists don’t necessarily get as much exposure to the international market compared to artists from other countries; there is still a big pool to choose from if you’re looking for Australian artists to listen to and want to branch out into music from artists not from the U S of A. Artists like Delta Goodrem, Guy Sebastian, The McClymonts, Missy Higgins, Daryl Braithwaite, Jessica Mauboy, Kasey Chambers, Slim Dusty, Ricki-Lee Coulter, Natalie Imbruglia, Tina Arena, Marcia Hines, Newsboys, for KING AND COUNTRY, Rebecca St. James and Kylie Minogue, are just some of the many artists from Australia that have had varying degrees of success over the years. And while a lot of music at the moment is very much America-based, we must not forget that music can still be good and not be from America…shudder to think, right? Because honestly, if we get most of our movies and TV shows from America, then surely the music from America is the best, right? Not necessarily.
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