One of my favourite music videos of this past few years was the LEGO music video of “SMS Shine” by the David Crowder*Band. Though lyrically simple, the visuals were nothing short of amazing and remarkable as the video was created by using a LITE-BRITE® branded toy board, as well as 700,000 pegs. It’s no mean feat to do what David Crowder and his friends did all by themselves, however what eventuated is truly a masterpiece. “SMS Shine” won an award at the Dove Awards in 2011, which was expected and satisfying as well. Fast forward 4 years later and Sidewalk Prophets have semi-used this technique to create the music video for “Keep Making Me”.
If there’s a band that has possibly the most energy within the CCM/pop/rock music industry currently, it’ll have to be Royal Tailor.
MercyMe, one of my favourite bands of all time, recently released a music video for their song ‘Shake’, the first radio single from their most recent album Welcome To the New. The video, which premiered in November 2013, featuring the five members of the band singing in a diner and dancing 50s style, complete with the whole package of suits, weird dance moves, and a whole lot of criticism that comes along with making a music video (because frankly, whenever someone makes a video, there’s always positive and negative comments). Just looking through the comments on the youtube link page makes me understand more fully that there are some people who just want to comment negatively because they can. With comments like the dancing was lewd and suggestive, to other comments that felt the dancing was over the top, or the song wasn’t explicit enough when it comes to singing about Christ’s love; ‘Shake’ has possibly been one of the most controversial CCM songs within the last few months.
Mike Donehey, lead singer of Tenth Avenue North, is quite possibly one of my favourite speakers alive (aside from Louie Giglio). And the fact that Mike isn’t really a speaker by profession, but rather a lead singer of a band that could quite possibly be one of my favourite bands throughout these last few years is something. With such a great ability and knack to bring listeners into his heartfelt stories behind some of the greatest CCM songs in most recent history, Mike, while famous for his songs and the performance of them, is also famous for the vast amount of video devotionals he has done and placed on youtube at various points throughout the years.
Since when are lyric videos interesting? I mean they’re normally just fancy written words on a plain coloured background, and nothing really fancy, right?